1.) Free to Use 

You don’t have to pay any subscription or monthly/ yearly fee to use Google Analytics. This leaves you with additional money which can be utilized at other demanding places, which you would have otherwise spent on such analytics software.

2.) Easy to Set-Up, Maintained by Google

It is really easy to set up. All you need is a Google Account. You can start using it right away with basic settings. The interface is really easy-to-use and very user-friendly. The maintenance is taken care of by Google, that also keeps improving its capabilities and keeps adding new features such reports, filters etc.

3.) Know Your Visitors/Customers

This is one of the key benefits of using Google Analytics. You get to know where the visitors are coming from to your website (direct, organic, paid, campaign etc.). Google Analytics tells you which geography they come from, their language, technology, age, gender, engagement, loyalty and even their interests etc.

You can also know which platform, device, operating system they use to access your website, and if there is a change in this pattern over time. Audience and Acquisition Reports in Google Analytics bring to you all this information and more. You can learn about and track the entire user flow of the traffic coming to your website from all the sources.

Leverage Google Analytics and Know Your Customers

The more you know about your customers, the less you need to worry about losing them.

You can also see these reports based on how active these users are (daily, weekly, fortnightly, monthly) and where new users are coming from. This information can work as a check-box if you’re actually reaching your targeted audience and help you make your marketing decisions backed by analytics-led user insights.

Google Analytics provides you with detailed analysis of your audience,  traffic rates, conversion rates, bounce rates, sessions, transactions etc. You can choose to invest to build awareness in certain locations, or choose to consolidate loyalty at another location. You will have information to make decisions such as creating more customized mobile site or whether to become mobile-based application only etc.

It is important to mention here that, as also stated by Google Analytics on its official website, it does not capture any personal information of the users and provides the information on an aggregate level to safeguard users’ privacy.

4.) Understand Traffic Movement on your Website

You can track online behaviour of the visitors/customers on your website. While its difficult to track this in offline purchases, with analytics you can see how they moved through your site, which links they clicked, and how they finally made a purchase. You can also know if users are having a trouble with a particular step. You can then can make changes to the website to resolve such problems. You can also use this data to make decisions regarding how to reach new and existing customers. With this, e-Publishers can align on-site advertising campaigns to their user/ fan-base, and make them more loyal and engaged.

Google Analytics collects user behavioural data from variety of systems e.g. mobile applications, websites, online point of sales systems and other platforms connected with Internet. You can see all of this and more in the Behavior Reports in Google Analytics.

5.) Customized Data/Reports

You can choose to view data from certain geographies, age, gender segments. You can exclude ‘own’ traffic (Google does this by tracking IP addresses). You can create filters at various levels to study all the reports available from Google Analytics.

6.) Targeted Campaigns

Armed with detailed analysis of who your users are, where do they come from and how they behave on your website – you can create targeted campaigns with certain user segment in focus. You can also make insightful decisions in relation to content marketing, promos/ offers, digital marketing channels, optimizing of conversions and more.

7.) Automated Emails

Once you have put in settings for customizing your reports. You can send these reports periodically through automated mails to desired email-ids. You can set this frequency for certain time periods, and of-course you can make any changes in this at any time you want. This ensures real-time reports going to all intended personnel in a timely manner, without any manual intervention.