11 Benefits of Facebook Ads

1. The Facebook Advertising Platform Offers Robust Analytics

Mark our words: You won’t find these analytics elsewhere.

Facebook has no limits when it gives you reports and analytics about the performance of your ads. You’ll never have to guess or make your own assumptions about what’s working and what isn’t. Instead of having to determine your conversion rates and other social metrics, you’ll see them already neatly laid out for you right within Ads Manager. All you have to do is analyze them and determine your next step.

You’re provided with metrics about your weekly reach, post engagement, page likes, and which posts have the best performance. But it doesn’t end there. Gain insight on things like clicks, conversions, and even sales. And honestly, this is just the tip of the iceberg.

By seeing this data, you can adjust your ads based on what’s needed, instead of having to guess or finding out later on that your investment was for nothing. Remember, if you can’t track and measure something, you can’t know if it’s working or how you can improve.

Facebook gives you so much power when it comes to tracking and measuring the progress of your ads.

2. You Can Micro-Target Your Exact Audience

Facebook’s targeting capabilities when it comes to the level of granularity are beyond amazing. You can target based interests, behaviors, demographics, age ranges, connections, locations, or languages. You can event target your competitors’ fans.

The targeting capabilities can dig deeper than any other platform, and you can layer them and combine them to make sure you’re eliminating users who aren’t your target market. This is important! The audience quality is more important than the size. We want conversions. You should be looking for Facebook users who are potential customers — the people who will most likely buy your product, instead of just random visitors.

Targeting is probably where Facebook excels the most compared to other advertising platforms. You just won’t find these options elsewhere.

3. You Can Create Ads Catering to Your Specific Objective

The act of creating an ad on Facebook is made simple by the platform. It guides you through steps that let you choose the kind of ad, target your audience, and set a timeframe and your budget.

Furthermore, the ad is customizable based on your what exactly you’re trying to accomplish. Facebook refers to these as “objectives.” Whether you want post engagement, website clicks, page likes, or something else entirely, you can create an ad based around that.

This allows you to better control the ad you create. It also tells Facebook how it should be optimizing your ad to deliver to you the best results possible.

Since the ad is customizable, you can create something that will reflect your brand and target audience for a better response.

4. You’ll Reach Far More People Than You Ever Will With Organic Posts

Ah, yes. Organic reach. Let’s talk about this now.

If you’re running a business page, you might not be aware that only the tiniest fraction of your followers even see what you post. It may sound extreme, but it’s completely true.

Over the last couple of years, Facebook has been decreasing business pages’ visibility in news feeds — a frustrating algorithm update for business owners everywhere. Even Mark Zuckerberg confirmed that they would be prioritizing posts from friends and family more frequently, effectively putting us business pages on the back burner.

If you’re going to use Facebook for marketing in any capacity, you must use ads if you want your potential consumers to know about your business. You don’t need a big budget, but you do need a budget.

Facebook ads give you a lot of bang for their buck, and if you know how to target and create them, the return you’ll see will be worth every single penny.

5. Ads Allow You to Remarket to People Who Have Already Interacted With You

Remarketing is another way of reaching your target audience, because users who have visited your website in the past will see your ad. Let’s talk about why this matters.

The first time people see your business on Facebook or your website, they probably glance at it and don’t go any further, even if you piqued their interest a little bit. And why would they? They don’t know you, and they have no reason to trust you. In the future, if they see your ad again, it gives you a higher chance of converting those people.

One touchpoint isn’t going to be enough. People need to see your brand anywhere from three to seven times before they’ll finally take action.